Question: Question 1 5 ( 5 points ) refers to the task of securing editorial space - as opposed to paid space - in print and

Question 15(5 points)
refers to the task of securing editorial space-as opposed to paid space-in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.
Copy testing
Media planning
Publicity
Communication design
Advertising
Question 15(5 points) refers to the task of securing editorial space-as

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