Question $15$

$5$ pts

When developing new products, many firms manage the entire process by using $$ process which allows them to $$

$$ a screening; estimate the product's potential sales

a stage$-$gate; eliminate poor ideas before they are too costly

commercialization; bring products to market early.

$$ test marketing; change their advertising.

Question $16$

$3pts$

Firms with large brand portfolios often engage in brand management actions such as:

brand rationalization

the sale of a brand

the discontinuance of a brand

All of the above