Question 1 (5 points) A user reads through an affiliate's blog on the top memory foam mattresses, and is directed to Tuft and Needle's website. What kind of traffic would this user constitute, for Tuft and Needle's website? Direct Traffic Unpaid Search Traffic Paid Search Traffic Referral Traffic Question 2 (5 points) Which of the following is not an example of direct traffic? Someone types the name of the website on the search bar, and clicks on the first link on the search engine results page Someone taps the mobile app/icon on his phone. Someone types in the URL of a website into the browser address bar Someone clicks on the bookmark from his/her browser Question 3 (5 points) A primary conversion for a lead generation website is a: Sale A phone call or a form fill Only a form fill A referral