Question: Question 1 5 Points Capture ( 1 ) . JPG Using the chart above, please complete the following: a . Define cannibalism as it relates

Question 1
5
Points
Capture(1).JPG
Using the chart above, please complete the following:
a. Define cannibalism as it relates to creating a new market offering.
b. Explain the effect of decreased unit sales (USD) for Victor if there is increased share for Elevate.
c. Explain and define the optimal mix of Elevate and Victor unit sales. Does this seem possible based on current market realities?

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