Question $1(5$ points$)$

Identify and define the promotional mix $($also called marketing communications mix$)$ tools for

communicating customer value. Give an example of each.

Question $2(5$ points$)$

Describe the $2$ new product pricing strategies, market$-$skimming and market penetration

pricing and give an example of each.

Question $3(5$ points$)$

Discuss the benefits of Vertical Marketing Systems compared to Conventional Marketing

Systems and briefly describe $3$ different types of VMS$.$