Question 1 (5 points) Please take a look at the VALS Segmentation System Summarized in Table 6-5. Imagine you are consulting to a game company trying to gain an edge over the competition. Please show them 1 tactic to position or tweak game features for your choice of 5 of the 8 segments (1 tactic to 1 segment you choose x 5). FIGURE 6-3 VALS Segmentation System . The top group has the most resources: Innovators are concerned with social issues and are open to change. The next three groups also have sufficient resources but differ in their outlooks on life: Thinkers are satisfied, reflective, and comfortable. They tend to be practical and to value functionality. Achievers are career-oriented and prefer predictability over risk or self-discovery. Experiencers are impulsive and young and enjoy offbeat or risky experiences. The next three groups have fewer resources: Believers have strong principles and favour proven brands. Strivers are like achievers but with fewer resources. They are very concerned about the approval of others. Makers are action-oriented and tend to focus their energies on self-sufficiency. They will often be found working on their cars, canning their own vegetables, or building their own houses. Finally comes the group with the fewest resources: Survivors are at the bottom of the laddwer. They are most concerned with meeting the needs of the moment