Question 1 (5 points)

Saved

We must know our audience to target them with our content

Question 1 options:

	True
	False

Question 2 (5 points)

Saved

What falls under audience segmentation (check all that apply)

Question 2 options:

	Psychological
	Geographic Characteristics
	What the weather is like where they live
	Physical

Question 3 (5 points)

Saved

Age, Gender, Race is physical audience segmentation

Question 3 options:

	True
	False

Question 4 (5 points)

Saved

Knowing the community needs and what is happening around it are Geographic Characteristics

Question 4 options:

	True
	False

Question 5 (5 points)

Saved

Personal values, Interests, Attitudes are Psychographics audience segmentation

Question 5 options:

	True
	False

Question 6 (5 points)

Saved

When you are writing, you must ask yourself: What do my readers want from me.

Question 6 options:

	True
	False

Question 7 (5 points)

When attracting our audience, which category is used when you are writing about the overall importance of an individual.

Question 7 options:

	Bussin
	Fortune
	Oddity
	Fame

Question 8 (5 points)

When attracting our audience, which category are we using when we write about a rarity.

Question 8 options:

	Oddity
	Impact
	Conflict
	Funny

Question 9 (5 points)

Meghan Markle and Prince Harry are examples of the Conflict category when writing to attract our audience

Question 9 options:

	True
	False

Question 10 (5 points)

As a journalist, we must explain, engage and get our readers interests. And we always close with a call to action (CTA)

Question 10 options:

	True
	False

Question 11 (5 points)

Question 11 options:

CTA stands for...

Question 12 (5 points)

What are the 4 ethical standards of a journalist

Question 12 :

Question 13 (5 points)

If a source is a co-worker you really like, we automatically trust them and do not need to worry about doing our research on this source and the information they give us

Question 13 options:

	True
	False

Question 14 (10 points)

What are the "Killer" Be's (check all that apply)

Question 14 options:

	Be on time
	Be Quick
	Be Active
	Be Smooth
	Be Loud
	Be Clear
	Be Tight - Less is MORE, focus on the value
	Be Right
	Be Funny

Question 15 (10 points)

Explain the Inverted Pyramid. There are three parts to it, define each one.

Question 15 options:

Question 16 (5 points)

After the lead, you must support it. Think about the value of your facts, what goes in order of importance, know when to stop the story. Your overall goal - tell your audience what they want to know

Question 16 options:

	True
	False

Question 17 (5 points)

Checking in. How is this semester going? If there is anything specific you need help with please let me know. If there are specific topics you want to be sure we discuss please put that here. If all is good just say "I am good at this time."

Question 17 options: