Question $15$

Proctor & Gamble is well known for its attempts to appeal to the different groups of potential customers with very different

needs. Once they understand each group they wish to make an appeal to$,$ they craft a different marketing mix for each. For

instance, Proctor & Gamble manages nine different brands in fabric care $($laundry$).$ In marketing terms, Proctor & Gamble is

engaged in

$($A$)$ need recognition

price leadership

segmentation and targeting

dissonance$-$reducing decisions

$($E$)$ countermarketing