Question: QUESTION 1 5 ( TRUE or FALSE ) In reviewing advertising promotional strategies, and as discussed in class, when the pull strategy is used, the

QUESTION 15
(TRUE or FALSE) In reviewing advertising promotional strategies, and as discussed in class, when the pull strategy is used, the heavy advertising and sales promotion efforts are directed solely toward consumers, and not directly to the other channel members?
a. TRUE
b. FALSE
QUESTION 15 (TRUE or FALSE) In reviewing advertising promotional strategies, and

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