Question: Backward vertical integration can produce a differentiation - based competitive advantage when activities enhance the performance of the final product. full integration when activities remain
Backward vertical integration can produce a
differentiationbased competitive advantage when activities enhance the
performance of the final product.
full integration when activities remain the domain of key suppliers.
focused differentiation strategy when the market is broad and the product is a
commodity.
lower degree of flexibility in accommodating shifting buyer preferences.
tapered integration if the firm consolidates all activities inhouse.
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