Question: Question 1: (50 Marks - 400 words) a- Compared with mass media, what are the advantages and unique features of new media? (25 Marks) b-

Question 1: (50 Marks - 400 words) a- Compared with mass media, what are the advantages and unique features of new media? (25 Marks) b- For what kinds of audiences would you consider using comparative advertising? Why? (25 Marks)

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