Question 1 [50 marks] Read the Case Study below and Answer the questions that follow:

Assume that you are the Marketing Manager of Bricks (PTY) Ltd which specialises in property development and sales. The company has been doing well given the increased demand for housing especially in urban areas such as Gaborone. In recent months you observed that there was demand for a new design of expensive luxury houses and you advised the company to invest in that segment. The company agreed to your proposal and started off with 150 units in Phakalane. After selling a few units, your CEO announced that there will be a 10% price cut for the new houses. This decision angered some early adopters who had bought their houses at a premium price. You were equally surprised by this decision.

a) What could be the possible constraints influencing the CEO of Bricks (PTY) Ltd to cut the property prices? (15 Marks) b) In addition to demand, identify and explain other reasons that could have influenced Bricks (PTY) Ltd to develop the new product (houses). (10 Marks) c) Discuss how Bricks (PTY) Ltd could use the BCG Matrix to reduce risk and get more returns from its different house designs. (25 Marks)

Question 2 [50 marks] a) Evaluate the mission statement of the company/organisation that currently employs you (or any company of your choice) and explain whether it meets the criteria for mission statements and why. (10 Marks)

b) If you were the Marketing Manager of an organisation, discuss five factors you would consider when analysing the marketing function of your company. (15 Marks)

c) Using the Botswana retail industry as an example, conduct competitor analysis on the basis of the following: (25 Marks) I. Identification of competitive arena II. Analysis of strategic groups