Question: Question 1 [50 marks] Read the Case Study below and Answer the questions that follow: a) Assume that you have been assigned the task of

Question 1 [50 marks]

Read the Case Study below and Answer the questions that follow:

a) Assume that you have been assigned the task of training newly recruited Marketing Officers for Sarona (Pty) Ltd, a specialist upmarket furniture outlet based in Gaborone. Its clientele consists of affluent choosy customers who demand attention for detail. This requires staff who are well trained especially on the companys products. Assuming that your next training session will be on the product knowledge, discuss the content of your training programme with specific reference to the product concept. [20 Marks]

b) Using market attractiveness enterprise strength model discuss how Sarona (Pty) Ltd can conduct strategic planning for its various market segments to ascertain their attractiveness. [30 Marks]

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