Question $16$

$1\mathrm{.}5pts$

Marketers need to consider the marketing effort as a whole when considering marketing through social media. Which of the following concepts or tools from the large marketing effort would be most meaningful in developing the social media strategy?

Product life cycle

Integrated marketing communications

Diffusion of innovation

Pricing analyses

Ouestion $17$

$1\mathrm{.}5pts$