$1.$

Question $1$

What is the difference between qualitative and quantitative data?

$1$ point

Quantitative data is collected after launching a social media campaign. Qualitative data is collected before launching a social media campaign.

Qualitative data describes qualities or characteristics. Quantitative data can be counted or compared on a numeric scale.

Qualitative data is collected after launching a social media campaign. Quantitative data is collected before launching a social media campaign.

Quantitative data describes qualities or characteristics. Qualitative data can be counted or compared on a numeric scale.

$2.$

Question $2$

A marketer collects and analyzes campaign data, such as the number of followers and page views. What tool allows them to do this?

$1$ point

Follower analytics

Social media analytics

Qualitative analytics

Customer analytics

$3.$

Question $3$

Imagine that a company launches a social media campaign. They monitor engagement to determine whether images, videos, or links do better on particular platforms. What benefit of social media analytics does this describe?

$1$ point

The ability to learn what content drives results

The ability to learn from your competitors

The ability to predict behavior

The ability to improve your strategy

$4.$

Question $4$

What do social media goals help marketers determine?

$1$ point

Which budget suits the long$-$term goals

Which metrics to focus on and optimize

Which ad is the most impactful

Which stakeholders to share data with

$5.$

Question $5$

In the loyalty stage of the marketing funnel, a business wants to predict future customer engagement. They ask current customers if they would recommend the company$$s product to a friend. What metric does this describe?

$1$ point

Applause rate

Brand awareness

Net Promoter Score $($NPS$)$

Conversions

$6.$

Question $6$

How can brands use custom content to help them appear more authentic?

$1$ point

Deliver general content to a wide audience, so customers frequently experience branded content

Prioritize sharing one type of content on multiple social media platforms

Reference historic social media trends by sharing marketing content from previous campaigns

Create content tailored to a local audience by referencing local issues, interests, or locations

$7.$

Question $7$

What should a marketer use to determine whether a social media marketing strategy is effective?

$1$ point

Marketing metrics

Social media report

Data highlights

Key performance indicators

$8.$

Question $8$

Consider the following scenario:

Imagine that a marketer is preparing a social media report. They consider who will read the report and align the report to the needs of that group. The marketer includes information that the group wants to know and adjusts the level of detailed data on specific items accordingly.

What social media reporting practice does this describe?

$1$ point

Reporting on key performance indicators

Tailoring the report to the audience

Emphasizing campaign highlights

Delivering the report with the right frequency

$9.$

Question $9$

Which of the following will help an audience understand the information in a report?

$1$ point

Visualizing data with charts or graphs

Using fewer words to tell the story

Creating a lengthy report

Highlighting sections with bright colors

$10.$

Question $10$

Consider the following scenario:

A marketer delivers a social media report presentation to a small group of stakeholders. They include a compelling statistic and a positive customer review from a social media post. The marketer says: $$And this is only one of many positive comments!$$

What presentation best practice does this example describe?

$1$ point

Check in periodically

Connect with your audience

Be flexible

Pace yourself