Question: Question 1 6 ( 1 point ) Rather than assume that each client has the same needs, a travel agency that understands marketing creates separate

Question

16 (1

point

)

Rather than assume that each client has the same needs, a travel agency that understands marketing creates separate departments; one dedicated to retirees, another to the business traveler, a third department concentrates on student travel and the fourth department focusing on families. This is an example of a firm that has considered

mass customization

cost leadership

positioning

market Segmentation

value engineering

Question 16(1 point) Rather than assume that each client has the

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