Rather than assume that each client has the same needs, a travel agency that understands marketing creates separate departments; one dedicated to retirees, another to the business traveler, a third department concentrates on student travel and the fourth department focusing on families. This is an example of a firm that has considered $\_\_\_\_\_\_\_\_.$

Select one:

a$.$

mass customization

b$.$

positioning

c$.$

value engineering

d$.$

cost leadership

e$.$

market Segmentation