Question $16(2$ points$)$

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Which of the following are steps in the AIDA model?

A$)$ awareness

B$)$ intention

C$)$ promotion

D$)$ placement

E$)$ strategy

Question $17(2$ points$)$

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$$ is the two$-$way flow of communication between buyer and a seller that is designed to influence the buyer's purchase decision.

A$)$ Personal selling

B$)$ Sales promotion

C$)$ Advertising

D$)$ Direct marketing

E$)$ Public relations