Question: Question 1 6 ( 2 points ) Which statement best captures the meaning of value proposition? It is a comprehensive list of product features basically

Question

16 (2

points

)

Which statement best captures the meaning of value proposition?

It is a comprehensive list of product features basically the same thing as an advertisement or a sales pitch

It is a marketing statement that tries to convince the customer to buy It explains why the customer would choose the firm's product over alternatives or no product at all

It is a sales pitch promotion designed to prompt an immediate purchase

Question 16(2 points) Which statement best captures the meaning of value

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