QUESTION $16$

The terms "data", "information", "knowledge", and "wisdom" have specific meanings. With regards to a customer satisfaction application used in the automobile industry, which of the following is an example of data?

The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.

The Web$-$based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data. Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on$.$

Records containing numerical ratings from customer surveys completed online after each visit to a dealership.