Question: QUESTION 1 6 Why is product quality sometimes poorly defined in a firm? Managers are not clear on what characteristics customers care most about. Holistic

QUESTION 16
Why is product quality sometimes poorly defined in a firm?
Managers are not clear on what characteristics customers care most about.
Holistic measures of quality are difficult to develop.
Managers in different functional areas tend to emphasize different dimensions of quality.
All these answers are correct.
QUESTION 16 Why is product quality sometimes poorly defined in a

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