Question: C ? Why is product quality sometimes poorly defined in a firm? 6 A) Holistic measures of quality are difficult to develop. B) Managers are

 C ? Why is product quality sometimes poorly defined in a

C ? Why is product quality sometimes poorly defined in a firm? 6 A) Holistic measures of quality are difficult to develop. B) Managers are not clear on what characteristics customers care most about. C) All these answers are correct. D) Managers in different functional areas tend to emphasize different dimensions of

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