Question: Question 1 7 1 p t s [ Multi - attribute ] Which of the following is NOT one of the ways in which a

Question 17
1pts
[Multi-attribute] Which of the following is NOT one of the ways in which a marketer can influence the outcome of a multi-attribute model.
Introduce new attributes
None of the answers apply
Change your belief on how brand rates on attributes
Change your weight of attribute importance
Change the brands being compared in the matrix to less competitive brands
Question 17 1pts [Multi-attribute] Which of the following is NOT one

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