Question $17(1$ point$)$

As a rule, the fewer the members in your supply chain$/$channel$,$ the more efficient and cost$-$effective it is$.$

True

False

Question $18(1$ point$)$

Increased supply chain$/$channel efficiency generally translates into:

lower costs and fewer transactions

increased value for customers

more efficient and effective delivery

all of the above

Question $19(1$ point$)$

Unlike product and price, "place" in marketing strategy is a matter of logistics and delivery with little relevance to customer perceptions of value.

True

False

Question $20(1$ point$)$

The most efficient supply chain$/$channel design is always a direct channel to customers.

True

False

Question $21(1$ point$)$

One of the most important aspects of "place" in marketing strategy involves conflict management and building relationships with corporate partners.

True

False