Question: Question 1 7 1 try left Customers inside each market segment generally have: A . different needs with similar characteristics B . similar needs and

Question 17
1 try left
Customers inside each market segment generally have:
A. different needs with similar characteristics
B. similar needs and characteristics
C. different needs and characteristics
D. similar needs but different characteristics
That's incorrect.
The segments are generally homogeneous. This explains the predictable likelihood of purchasing.
Question 17 1 try left Customers inside each market segment generally

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