Question $17$

$2\mathrm{.}5pts$

From an HBP reading: $"$A$($n$)q,$ lays out a campaign that aims to fulfill a company's market strategy. At the business unit or product level, this document aims to transform a product or service concept into a successful offering that meets the needs of target customers and fulfills the company's expectations for sales, market share, and so forth. This document states exactly what the company will do in launching new products and supporting older ones. It indicates the timing of sales and promotional activities, pricing intentions, and distribution efforts. It also includes how all of these activities will be 'controlled' $($updated$/$modified as the situation changes$)$ and how results will be measured."

Marketing Plan

Demand Landscape

BCG Portfolio Matrix

Executive Summary

Brand Standards Guidebook