Question: Question 1 7 ( 2 . 5 points ) If Marketing communication includes all the messages, media, and activities used by an organization to communicate
Question points
If Marketing communication includes all the messages, media, and activities used by
an organization to communicate with the market and helps persuade target
audiences to accept its messages and take action accordingly.
the process of coordinating all this activity across different communication methods.
Messaging
Promotion mix
Integrated marketing communication
Advertising
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