Question: Question 1 7 2 pts True or False. Spending advertising dollars to get brand switchers to buy your brand may seem like a bad idea,

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17

2

pts

True or False. Spending advertising dollars to get brand "switchers" to buy your brand may seem like a bad idea, but it often results in strong brand loyalty.

True

False

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Question 1 7 2 pts True or False. Spending advertising dollars to get brand "switchers" to buy your brand may seem like a bad idea, but it often results in strong brand loyalty. True False

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