Question $17$

Lucid $($Whiteboard$)$

A regional upscale supermarket chain, is considering expanding its private$-$label product line

with a focus on organic, sustainable, and gourmet products, similar to Whole Foods $365.$ The

competitors in the region offer premium private$-$label goods but rely heavily on name brands

for organic products. The supermarket's management needs to evaluate whether their private$-$

label products, which emphasize superior quality and sustainability, will successfully attract

their health$-$conscious and environmentally aware customers.

Which of the following would be the most critical factor for the supermarket to evaluate

before launching its high$-$end private$-$label product line?

The potential for shelf space in competitor supermarkets.

The price point of competing organic products.

The perceived quality and sustainability of the private$-$label products compared to well$-$known organic

brands.

The visual appeal of the product packaging.