Question: QUESTION 1 (70 Marks) E-commerce has been simplifying the way businesses conduct their operations, either to other businesses or to customers. The rise of e-commerce
QUESTION 1 (70 Marks) E-commerce has been simplifying the way businesses conduct their operations, either to other businesses or to customers. The rise of e-commerce retailers has made it hard for different businesses to attract more customers and has forced such companies to alter their sales strategies. The trend of e-commerce has forced traditional retallers to grow their digital efforts and tune into sales promotions to attract customers. E-commerce has brought many benefits to the retail sector, however, not all businesses have been able to benefit from their positive impacts. 1.1. In your group, meticulously discuss the role as well as the impact that e-commerce have on the Retal sector looking on the South African Context. 1.2. In details, investigate the drivers of e commerce growth in the retail sector as well as the factors that may affect the implementation of the e-commerce: South African perspective focus: (35) QUESTION 2 (30 Marks) As an industry experts you noticed that there are prevalent challenges that e-commerce brought to the small businesses. In details, discuss these challenges in your group advice on how to overcome these challenges that e-commerce business owners face today (30)
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