Question: 1. How does the concept of segmentation pricing relate to Washburn Guitars four different price points? 2. How does Washburns four different price points reflect

1. How does the concept of segmentation pricing relate to Washburn Guitar’s four different price points?
2. How does Washburn’s four different price points reflect customer wants and needs?
3. Are Washburn’s four price points an accurate indicator of differential quality? Why or why not?

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1 Segmentation pricing refers to the strategy of pricing goods or services differently for each market segment that is looking for a particular combin... View full answer

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