Question: Question 1 8 0 . 2 3 pts When we talk about brand equity, we are talking about: the number of products a company has
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pts
When we talk about brand equity, we are talking about:
the number of products a company has in its product portfolio
the number of consumers buying the brand
the number of years a company has been in business
the value, goodwill, and uniqueness consumers associate with a brand
the financial assets of a company
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