Question $18(1$ point$)$

Mobile Search is particularly important to Local marketers because..

$72\%$ of consumers who did a local search visited a store within $5$ miles

$1$ in $3$ smartphone searches are made right before a store visit

People searching on their phones are more likely to make an immediate purchase

Consumers do research on their phone while in store

All of the above

Question $19(1$ point$)$

Ad Rank is made up of multiple factors including a customer's bid amount and quality score

True

False

Question $20(2$ points$)$

SEM$/$SEO