Question $18(1$ point$)$

Which action isleast likely to be part of the market research process?

defining the problem

implementing the results

establishing the research design

collecting the data

searching secondary sources

Question $19(1$ point$)$

The marketing manager of Zenith Corp. is interested in ranking clients on the basis of their profitability, and accesses a database that tells him about the frequency and size of each client's order along with the actual costs per order. This database is part of the system.

sales information

customer relationship management $($CRM$)$

financial information

employee management

promotion management