Question: Question 1 8 ( 2 points ) involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, desirable understanding of

Question

18 (2

points

)

involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, desirable understanding of the firm's offerings relative to competitors' offerings.

Processing

Perceptualizing

Targeting

Segmentation

Positioning

Zuestion

19 (2

points

)

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