Question $18$

$3pts$

Match the term with the appropriate description

Direct exporting

$[$ Choose $]$

involves a compans antering an overseas market by making a substantial investment in the country

Licensing and franchising

Allows expansion in multiple regions with minimal investment

enables transfer of technology, intellectual properties and assets, knowledge of the overseas market etc. between the partnering firms a strategy to test a firm's products in international markets before making a bigger investment in the overseas market

Joint venture

$[$Choose $]$