Question $18(5$ points$)$

The objective of a cost leadership strategy $q,$

A$)$ is to provide the same or better value to customers at a lower cost than offered by competitors

B$)$ strives to increase customer value by increasing what the customer receives $($customer realization$).$

C$)$ both A and $B$

D$)$ either A or B $,$ but not both

E$)$ neither A nor B