Question $1.$

$(8$ Marks$)$

Perform a critical evaluation of the Brand Stralegy of TESLA as stated in the case study.

Question $2.$

$(22$ Marks$)$

Explain how an IFE matrix is prepared in strategic management. Evaluate Tesla Motors using the IFE Marix as a benchmark. To answer this question appropriately, you will need to conduct additional research. Please find attached a sample IFE matix.

$($Source: David $2001).$ Reprinted in Module Guide page $69.$

THE END