Question $18$

Value can best be defined as

the coordination of all seller$-$initiated efforts to set up channels of information and persuasion in order to sell goods and

services or promote an idea.

the combination of factors like name, logo$,$ design, and packaging that comes to mind when consumers think about a

brand.

the desire and ability of two or more parties to exchange something of importance with one another.

the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and

consuming it$.$

the amount of funds invested by the shareholders of a company in promoting its product portfolio.