Value can best be defined as

Multiple Choice

the coordination of all seller$-$initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.

the combination of factors like name, logo$,$ design, and packaging that comes to mind when consumers think about a brand.

the desire and ability of two or more parties to exchange something of importance with one another.

the customer$$s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it$.$

the amount of funds invested by the shareholders of a company in promoting its product portfolio.