QUESTION $18$

Which precaution should digital marketers take when using Al$-$driven tools for content generation? $($choose the best answer$)$

A$.$ Review the content for inaccuracies, bias and consistency with brand voice.

B$.$ Ensure the content is compliant with GDPR$.$

C$.$ Limit use of Al to the creation of physical marketing materials, such as brochure.

D$.$ A$/$B test the content for a high conversion rate.

$q,$

QUESTION $19$

Which of the following should a company do to ensure compliance with CCPA & GDPR$?($check all that apply$)$

A$.$ Minimize data sharing across departments.

B$.$ Establish a process for removing a consumer's data if requested.

C$.$ Utilize third parties to manage their consumer's data.

D$.$ Plan how each field of data collected in an email sign up form will be used.