Question $19$

$1pts$

A regional manager at GNC$,$ a chain of retail stores selling nutritional supplements, is reviewing sales data after a recent in$-$store promotion. The data show success in some stores and limited response in others. To understand the differences between stores, the manager will probably next review the company's

financial statements, to investigate current and past profits.

brand awareness study, to assess national levels of awareness.

implementation programs, to see if the promotion was handled consistently in the different stores.

mission statement, to see if it needs adjusting.

analysis of national trends in vitamins and herbal supplements, to help predict future sales.

Question $20$

$1pts$

Firms achieve through efficient procedures and excellent supply chain management.

customer excellence

locational excellence

customer loyalty

value$-$based pricing

operational excellence

Question $21$

$1pts$

Zara is a women's clothing retailer headquartered in Spain, with stores located in many countries. Zara has developed a "quick response" system that allows store merchandise to be adjusted rapidly to fit changing customer preferences. Every aspect of Zara's operation is optimized for this system, making it difficult for competitors like The Gap to duplicate. Zara has established

customer loyalty

focational excellence

a diversification growth strategy

a sustainable competitive advantage.

No answer text provided.