Question $19(1$ point$)$

You are being interviewed by Starbucks to help with their digital marketing. Your

interviewer asks you why you think its important for Starbucks' website to optimize

for long tail keywords as well as fat$-$head keywords. Which of the following would be

a bad response to her question?

long tail keywords can generate significant traffic and revenue for a website

long tail keywords generate a higher traffic volume than fat head keywords

a website like Starbucks can rank well for multiple long tail terms

long tail keywords can be more relevant and easier to rank than a generic term