Question: fCoca - Cola assigns cross - functional teams dedicated t o understanding the finer points o f each retail partner s business. I t analyzes
fCocaCola assigns crossfunctional teams dedicated understanding the finer points each retail partner business. analyzes the demographics zip code areas and helps partners determine which CocaCola brands are preferred their areas. CocaCola has even studied the design drivethrough menu boards better understand which layouts, fonts, letter sizes, colors, and visuals induce consumers order more food and drink. Based such insights, the CocaCola Food Service group develops marketing programs and merchandising tools that help its retail partners improve their beverage sales and profits.
Which the following, true, would support CocaCola practice designing drivethrough menu boards for retail partners?
The percentage fast food customers who use the drivethough window has remained steady for years.
For legal reasons, many the design elements offered CocaCola can used only with CocaCola products.
The drivethough menu board designs currently use would very expensive change.
Designs that work for Englishspeaking audience may not effective for other audiences.
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