Question: fCoca - Cola assigns cross - functional teams dedicated t o understanding the finer points o f each retail partner s business. I t analyzes

fCoca-Cola assigns cross-functional teams dedicated to understanding the finer points of each retail partners business. It analyzes the demographics ofU.S. zip code areas and helps partners to determine which Coca-Cola brands are preferred in their areas. Coca-Cola has even studied the design of drive-through menu boards to better understand which layouts, fonts, letter sizes, colors, and visuals induce consumers to order more food and drink. Based on such insights, the Coca-Cola Food Service group develops marketing programs and merchandising tools that help its retail partners to improve their beverage sales and profits.
Which of the following, if true, would support Coca-Colas practice of designing drive-through menu boards for retail partners?
The percentage of fast food customers who use the drive-though window has remained steady for years.
For legal reasons, many of the design elements offered by Coca-Cola can be used only with Coca-Cola products.
The drive-though menu board designs currently in use would be very expensive to change.
Designs that work for an English-speaking audience may not be effective for other audiences.

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