Question: Question 1 9 ( 2 points ) In writing copy for direct marketing, it is necessary to translate features into benefits. Which statement below best

Question 19(2 points)
In writing copy for direct marketing, it is necessary to translate features into benefits. Which statement below best typifies this?
Our lawn seed is guaranteed to germinate
Our lawn seed is 100% guaranteed or your money will be refunded
Our lawn seed will make you the envy of your neighborhood
Our lawn seed is 100% weed free
Question 1 9 ( 2 points ) In writing copy for

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