Question: Question 1 9 ( 3 . 1 2 5 points ) Listen During which step of the marketing planning process does a firm engage in

Question 19(3.125 points)
Listen
During which step of the marketing planning process does a firm engage in segmentation, targeting, and positioning?
conduct a situation analysis
implement marketing mix
identify and evaluate opportunities phase
evaluate performance using marketing metrics
define business mission and objectives
Question 19(3.125 points) Listen During which step of the marketing planning

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