Question 1 (a) Analyse and explain how 31A has implemented or could implement any two (2) of the four (4) components of holistic marketing, namer integrated marketing, internal marketing, relationship marketing and performance marketing, to grow its business and increase its revenue. [40 marks} (1)) Examine how BIA has developed long-term loyal relationships with its customers and comment on its effectiveness in doing so. Suggest and present two (2) new strategies that SIA could adopt to build or tmhance its relationship with customers. (50 marks}