Question $1$

A $[$BLANK$]$ is a firm's plan or recipe for how it creates, delivers, and captures value for its stakeholders.

A$)$ commercialization plan

B$)$ business model

C$)$ business plan

D$)$ launch plan

E$)$ tactical model

A$)$ commercialization plan

B$)$ business model

C$)$ business plan

D$)$ launch plan

E$)$ tactical model