Question 1)

a) Define attitudes and explain the three dimensions of an attitude. Explain the relationship between consumers' attitudes and the brand they purchase.

b) In what ways might the dimensions of attitudes influence consumer behavior?

Question 2

The Brompton brand of folding bike is very successful. However, there is a newly established brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike?

Question 3

EverRest sells expensive mattresses termed as magic bed in a new retail stores in Sydney and Melbourne. EverRest advertises in the local newspapers that the mattresses cure back pains. There is no supporting evidence or medical research to prove his product cure back pain. What EverRest has are testimonies from "customers" who said when they slept of the magic bed, they got cured and advertisements in newspapers.

What is your attitude towards these magic bed compared to ordinary bed? Would you buy one? Why and Why not?