This is buyer behavior module. PLEASE help me. if u do not know the answers. Do not answer.

Question Two Explain how marketers can utilize the attitude change strategies to change consumers attitudes toward buying counterfeit products. As part of your answer, create a possible campaign to change attitudes. (7 marks). Question Three Assume you have been appointed as the Regional Marketing Head (South East Asia) of a company which manufactures a popular fashion luxury brand. Recently your CEO called you and said, so much of our brand is being counterfeited in Asian markets. I know you have studied Buyer Behaviour course in your degree. Using some stuff you learned during your studies, can you come up with some good ideas for a campaign to combat this problem?. Respond to your CEO with some actionable ideas (you may use an existing brand name of your choice to illustrate your case. You must not use attitude change strategies in your answer). (7 marks).

11 | P a g e RMIT MKTG 1052 Take-Home Final Assessment Sem 1, 2022 (SIM) Question Four Post-purchase process is the last stage of consumer decision making. Explain the possible post-purchase processes of a hypothetical consumer who paid a significantly higher price for a fake (non-deceptive counterfeit) iPhone when he visited Hong Kong. (7 marks). Question Five Using a range of determinants of lifestyle you learned in this course, together with ideas from the article above, develop a lifestyle profile of a customer who has the habit of buying counterfeit products. (7 marks). END OF QUESTIONS